Out of Town Blog
A Slice of Success: Cake2Go Kicks Off Season 2 of PLDT Enterprise’s “ROI’d to Success” on Hustleshare Podcast
How a family-run Cake2Go brand baked innovation into its business with help from PLDT Enterprise
MANILA, Philippines —ROI’d to Success is making a triumphant return for its highly anticipated second season—this time, it’s bursting with a fresh wave of entrepreneurial inspiration. Produced in strategic collaboration with the Hustleshare podcast, the season premiere features Cake2Go, a family-owned cake business that has emerged as a trailblazer in the realm of hotline-based, delivery-first cake services across the nation.
Cake2Go Kicks Off Season 2 of PLDT Enterprise’s “ROI’d to Success” on Hustleshare Podcast
This compelling new episode sets an inspiring tone for Season 2 of “ROI’d to Success,” a dynamic series crafted by PLDT Enterprise. It aims to illuminate the journeys of visionary executives and innovative entrepreneurs who have skillfully leveraged digital tools to propel their business growth, optimize operations, and transform resilience into tangible returns on investment.
“With ROI’d to Success, we want to empower enterprises of all sizes by showing how the right digital solutions can create real, measurable impact,” said the Chet Alviz, Vice President and Head of Marketing, PLDT Enterprise. “Season 1 showed us that these transformations are not only possible—they’re happening. And Season 2 continues that momentum with even more inspiring stories.”
From Humble Kitchen to Digital Breakthrough
Founded in 2005 by the innovative team at Biskwit Co., Cake2Go began as a modest kitchen venture dedicated to fulfilling the growing demand for quick and reliable cake delivery. At a time when the concept was still gaining traction in the early 2000s, Cake2Go positioned itself uniquely in the dessert market by utilizing a hotline-based ordering system, allowing customers to conveniently place orders with just a phone call. This emphasis on accessibility and efficiency enabled the brand to establish a loyal customer base and carve out a niche in the competitive landscape of baked goods. Long before food delivery apps became prevalent, Cake2Go successfully tapped into the desire for immediate satisfaction and high-quality desserts, becoming a pioneer in the realm of cake delivery services.
“As early as 2005, we saw a gap in the market for a takeout and delivery cake shop that made it easy for people to just stop by or call in for something sweet,” said Marilen Yap, Cake2Go Co-Founder and Part-Owner. “We aren’t your typical bakeshop; we are actually the pioneers in this kind of setup. We handled everything ourselves at the start, and by December of that first year, the demand had grown so fast that Luis was already stuck in the kitchen full-time. It’s been quite a ride.”
Today, Cake2Go proudly operates more than a dozen branches across the bustling landscape of Metro Manila, delighting customers with its signature bestsellers like the indulgent T-Overload, the velvety Dulce De Leche Cheesecake, and the refreshing Mango Peach Tiramisu. However, behind each delectable slice lies a compelling narrative of relentless hustle, strategic adaptation, and digital evolution.
In the captivating episode of ROI’d to Success, Cake2Go Co-Founder and Part-Owner Luis Mesina shares the transformative journey of the business as it partnered with PLDT Enterprise. This collaboration was pivotal in modernizing its backend systems, streamlining operations, and ensuring that its hotline services were robust enough to handle surging demand—particularly during the pandemic, when digital reliability became an essential lifeline for countless businesses striving to navigate unprecedented challenges.
“We’ve always been a delivery-based business. PLDT Enterprise gave us the infrastructure to grow, to serve more customers, and to remain reliable when our customers needed us the most,” said Mesina.
“PLDT Enterprise’s digital solutions provide easier opportunities. They help businesses hit their desired market faster, and you get your ROI 20–30% faster,” he added.
With the aid of robust connectivity solutions such as high-speed broadband and dedicated hotline support, Cake2Go successfully managed to handle a substantial influx of orders. This not only enhanced the overall customer experience but also enabled the company to spread joy and delectable treats to homes throughout the metropolitan area.
Committed to Empowering and Elevating Entrepreneurs, One Story at a Time
ROI’d to Success Season 2 expands on the achievements of its inaugural season, delving even deeper into the narratives shared through the dynamic Hustleshare platform. This season will vividly showcase the substantial ways in which PLDT Enterprise empowers businesses to thrive in a rapidly evolving digital landscape, emphasizing real voices and authentic stories that illustrate the transformative impact of their support.
“It’s more than just technology—it’s about creating a meaningful connection between innovation and impact,” Alviz added. “We’re proud to help businesses like Cake2Go scale with confidence and share these stories to inspire others on similar journeys.”
New episodes of ROI’d to Success Season 2 will roll out soon, featuring more executives and entrepreneurs who have transformed their businesses with the help of PLDT Enterprise’s suite of digital solutions.
Catch the Cake2Go episode now on Hustleshare’s Spotify and follow PLDT Enterprise on social media for more stories of digital breakthroughs from businesses across the country.
To discover the digital solutions that can drive your business growth like Cake2Go, visit https://bit.ly/pldtenterprise_ROId_cake2go_pr
About PLDT Enterprise
PLDT Enterprise stands as the corporate business division of PLDT, the premier telecommunications and digital services provider in the Philippines. With a steadfast commitment to delivering cutting-edge solutions across fixed-line, wireless, and ICT domains, PLDT Enterprise empowers businesses to navigate the ever-changing landscape of technology. By enhancing operational efficiency, ensuring continuity, and boosting connectivity, the company plays a crucial role in elevating customer experiences across various sectors.
Deeply dedicated to responsible business practices, PLDT Enterprise strives to make a meaningful impact by aligning its initiatives with the United Nations Sustainable Development Goals. Through facilitating digital transformation, championing innovative advancements, and addressing the digital divide, PLDT Enterprise not only fosters progress for today’s businesses but also contributes to a more connected and sustainable future.
For more information, visit pldtenterprise.com.
Manila Travel Tour Packages You Should Try
Follow and Subscribe to OutofTownBlog.com on Facebook, Twitter, Instagram, Pinterest, and YouTube for more Travel related updates.
A Slice of Success: Cake2Go Kicks Off Season 2 of PLDT Enterprise’s “ROI’d to Success” on Hustleshare Podcast
Melo Villareal
Out of Town Blog
