Out of Town Blog
Agoda launches a campaign to boost tourism as Singapore marks its 60th anniversary of independence.
The move coincides with rising interest in Singapore among key Asian markets, with Thailand experiencing the highest search growth at 10%.
SINGAPORE — Agoda, a digital travel platform, is launching the SG60 Celebration Campaign to promote tourism in Singapore as the country marks its 60th year of independence.
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As interest from regional and long-haul travelers increases, the SG60 Celebration Campaign offers hoteliers a great chance to capitalize on the destination’s rising popularity during this national milestone. From August 1st to August 15th, 2025, Agoda will provide discounts of up to 20% on inbound and outbound travel bookings under this campaign.
Singapore’s diamond jubilee marks a year-long nationwide celebration of the nation’s 60 years of independence. Key partners in the SG60 campaign include hospitality companies such as Resorts World Sentosa and Furama Hotels International, along with airline providers like Singapore Airlines, Malaysia Airlines, and Firefly. This reflects Agoda’s continuous partnership with top industry players for significant campaigns.
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“As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us,” said Andrew Smith, Senior Vice President of Supply at Agoda. “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travelers during the nation’s 60th year of independence.”
Agoda’s search data from April to June reveals that key Asian markets, including Indonesia, Malaysia, the Philippines, Thailand, and South Korea, are among the top origin markets searching for Singapore. Notably, Thailand has experienced the highest growth in searches, with a 10% increase year-on-year. This rising interest is further underscored by increased searches from long-haul markets such as Austria, Spain, and Denmark, each also reporting year-on-year growth, which highlights Singapore’s expanding global profile.
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Singapore stands out as a leading international hub in Asia, renowned for its diverse cultures, world-class food scene, and iconic shopping malls. This vibrant melting pot draws increasing interest from travelers around the globe.
“Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base. We’re truly excited to be part of the SG60 Celebration Campaign,” said Mathew Chan, Regional Director of Revenue at Furama Hotels International. “This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveler who walks through our doors.”
Singaporeans are also exploring the world, with travel searches on Agoda’s platform spanning over 100 countries in 2025. China saw a 40% year-on-year increase in searches, while Malaysia, Japan and Indonesia remain the top regional destinations for Singaporean travelers.
Supporting millions of travelers with localized expertise across Asia and beyond, and a proven track record in building high-impact marketing campaigns, Agoda continues to be a trusted growth partner for hotels looking to scale visibility and bookings.
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Agoda launches a campaign to boost tourism as Singapore marks its 60th anniversary of independence.
Melo Villareal
Out of Town Blog
